Poll Shows Audience Growth Even as Ethnic Media Struggle

On the eve of its National Ethnic Media Expo & Awards, New America Media, a collaboration of more than 2,500 ethnic media outlets, has released a poll suggesting that "Ethnic Media Outlets Gain in Readers and Viewers" even as the economic downturn is taking a dire toll on small niche publishers of the sort represented among NAM's affiliates.

In its poll analyzing current figures against those taken in 2005, New America Media has marked singificant growth in Hispanic-targeted media in particular: "The penetration of Spanish-language radio stations and newspapers has increased substantially...Moreover, Spanish-language television stations now reach 86 percent of all Hispanic adults in the United States, while access to the Internet among Hispanics has grown from 24 percent in 2005 to 37 percent this year."

It also finds that "Other ethnic communities are also tuning into their media outlets. African-American audiences for television stations, radio stations and newspapers that focus on Black themes has increased about 10 percent since 2005; Chinese-language television stations and newspapers now reach 70 percent of all Chinese adults in the US, up from 55 percent in 2005; and Korean-language newspapers reach 64 percent of all Korean adults in the country, a boost from 46 percent in 2005."

The report makes an argument for the increasing relevance and importance of ethnic media for addressing the unique interests of niche communities, even as many publications are shutting their doors -- at least on the brick-and-mortar, paper publishing operations. Finding industry "strategies for surviving the economic downturn" is the theme of NAM's annual Expo, which takes place this year on June 4-5 at the Atlanta Hyatt Regency Hotel.

For more, see Poll Shows Ethnic Media Outlets Gain in Readers and Viewers

Important Changes Underway to IMDiversity Job Bank

IMDiversity.com will be moving this month to a new jobs database format with streamlined job search and resume management tools. We invite you to preview the beta model of our new job bank and its extended network of jobs at http://jobsearch.imdiversity.com.

For jobseekers with existing accounts, your account tools, resume, applications history, jobs in-box and search agent will still be accessible on our current system at http://jobs.imdiversity.com until May 31, 2009. If you have any outstanding applications you would like to make to jobs saved in your in-box, we encourage you to do so or to make a copy of the posting before then.

If you have not visited our site recently, we hope you will explore our new job bank, now with simple new methods to search a vastly expanded network of postings, filter relevant jobs and schedule automated searches. Although the new system does not require it to search for and apply to jobs, creating a new account at http://jobsearch.imdiversity.com/jobseeker/ takes only a moment, and lets you also access the new versions of our easy-to-use searchable resume posting and custom job search agent.

More information, see: http://www.imdiversity.com/migration/